Track: Best Practices Showcase

Title Cutting Through The Virtual Hype: Being Authentic is Being Epic
Author(s): Phylis Johnson
Moderator(s):Valiant Westland
Date Friday, March 16 13:00
Location: Central Auditorium
Abstract What Do You Really Need to Know about Social Media Lessons from Real and Second Life Journalists   Social Media, Social Networking, and Social Burn-Out – are you getting lost in the sea of sociality, which is image-driven rather than reality-based media messages.   What’s with the media hype?  Is social immediacy as important as the quality of the content?  Do you really have something to say?  What, When, When, Where, Why and How are the rule-of-thumb questions for most journalists in communicating a news event or issue to their audience - and how you answer them may help determine their relevance to your target audience and purpose.  For those working and teaching, and spending extraordinary time and effort within virtual worlds, we sometimes forget that our virtual world is a medium. Communication is a significant social element in everything one does in a virtual world.   In Second Life, the media is fairly sophisticated, from film and television productions, radio broadcasts, to print and online magazines and newspapers, to artistic installations. In many aspects, it reflects real life media and offers advantages to unique community partnerships.  In real life, not-for-profit organizations often create partnerships with media organizations to get their message out and to promote community events. For instance, many school districts and universities consider media an essential part of their community outreach, perhaps targeting at-risk populations.  What should you know, as an educator, about the virtual world of media, and how might this knowledge help you formulate real and Second Life classroom and campus communication strategies.  This session helps educators cut through the hype of social media, illustrating unique ways to partner with in-world media and how to make social media effective for their needs – instructional and community-building, as well as helping them to share their “story.” The presenter relies on her own journalistic experience, as well as tips and perspectives from top journalists of Second Life. Phylis Johnson, PhD (Sonicity Fitzroy, SL), professor of sound and new media studies in the Department of Radio-Television at Southern Illinois University, Carbondale, IL (USA), is the author of four books, including Second Life, Media and the Other Society (Peter Lang, 2010) and Machinima: The Art and Practice of Virtual Filmmaking (McFarland, 2012).  Her next project, Moving Sound: The Cultural History of the Car Radio, connects the radio to the road, technologies and mobility (Peter Lang, 2014).  She has published and presented in numerous journals, internationally and has more than 20 years of professional media experience. Dr. Johnson is also a journalist and media maker in Second Life, and teaches regularly inside the virtual world.  She is also the chief strategic officer for Lowe Runo Productions, LLC, a machinima and full-service media company. 
Videohttp://vwbpe.treet.tv
TranscriptionYes
Bio(s): Phylis Johnson: Phylis Johnson, PhD (Sonicity Fitzroy, SL), professor of sound and new media studies in the Department of Radio-Television at Southern Illinois University, Carbondale, IL (USA), is the author of four books, including Second Life, Media and the Other Society (Peter Lang, 2010) and Machinima: The Art and Practice of Virtual Filmmaking (McFarland, March 2012).  Her next project, Moving Sound: The Cultural History of the Car Radio, connects the radio to the road, technologies and mobility (Peter Lang, 2014).  She has published and presented in numerous journals, internationally and has more than 20 years of professional media experience. Dr. Johnson is also a journalist and media maker in Second Life, and teaches regularly inside the virtual world.  She is also the chief strategic officer for Lowe Runo Productions, LLC, a machinima and full-service media company. 

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